GOING OVER SOME ONLINE CONTENT EXAMPLES IN THE CURRENT DAY

Going over some online content examples in the current day

Going over some online content examples in the current day

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This article checks out how the media landscape has changed over the past few years.

In the present day, online platforms have made it significantly much easier for everyone to create and distribute content. Previously, creating material for a large audience mandated access to a series of crucial resources and financing. Presently, with making use of mobile phones and common digital innovations, digital media content examples like short form videos, website posts and podcasts can be easily made read more with just a couple of fundamental devices, as well as reaching a huge audience, very quickly. This has opened the door for more diverse voices, specifically those who were previously ignored by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social media channels, suggesting that social media has created a space for underrepresented communities to share their stories.

The increase of online content has completely changed what is meant by the term mass media. Previously, mass media adhered to a hierarchical arrangement, using a top-down media model. Normally, a small group of experts, such as newspaper writers or journalists, who would produce material for big audiences who primarily just consumed it. Nevertheless, nowadays, with the help of the internet, the face of media has seen substantial modification, making the consumption and ease of access of media much more accessible and interactive. With access to popular social media platforms, new media examples are showing that people can produce and share their own material, just as easily as they can absorb it. Social media has allowed anybody to add to public discussions, rather than just the major media providers and so as a result, mass media is no longer controlled by a few huge voices. Instead, it is spread across millions of user stories all over the world.

In the online media landscape, what we see on the internet is mainly determined by algorithms which are formed by our online habits. Each social media channel uses its own automated system to put forward new content and recommend material that will appeal to the user. The types of media content examples that will be shown to a user is developed to keep people engaged. The algorithms are created to keep people stimulated by recommending and boosting videos that are relevant, well-liked or controversial among other users. While this level of personalisation can be practical, it can confine the areas of media that people are subjected to, producing more partition and bias among users around social issues. Those who are associated with media creation, such as the founder of the fund that has stakes in Sky, for instance, would identify the impact of social media platforms in sharing new narratives. Likewise, the chairman of the company that owns NBCUniversal would recognise the impacts of user produced material in the media landscape.

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